Posts Under Tag: Telemarketing

Cold Call Leads List

Cold Prospecting Leads List

Cold Prospecting Leads List

Recently we’ve been working on a few projects related to charitable fundraising.

Now, there are few registered non-profits and charities where we actually have contact with staff.

Usually; in mid-September requests for donations received are received by postal mail, are in newspapers and online.

This is to get financial help for Canadian Thanksgiving which is October.

When our resources have run out what do you do?

You have to find more or find alternate ways.

Well, it’s not my strong suit to “walk into an office” & prospect leads.

Not at that point as of yet.

Being a long time telemarketer said I’d contact Canadian Charities mid-November & USA Charities after their Thanksgiving.

Had created a cold prospecting leads list & called them up.

Just how do you approach this type of call?

My easiest script is no script at all; just introduce yourself & reason for call.
This is much easier than regular cold calling & is my strong suit.

(Greeting) Good Morning/Afternoon

My name is (your name) & I’m looking to speak to the person in charge of fundraising.

May I ask who that person is?

Does it work?

Tried it with five or six nonprofits & all happily provided the contact info.

This is known as an Information Cold Call ONLY. You’re just gathering information.

Have spent a lifetime making these types of calls; even for family & friends.

Since not a sales call directly; responses are greater.

It’d be considered to be a lukewarm lead since you haven’t spoken with the appropriate person yet.

Contact is introduced AFTER the give consent.

This is VERY IMPORTANT in telemarketing.

Failure to do so can anger prospect; they’re not whom you already know.

TeleFriday serves to educate about the calling industry including Do & Don’t procedures.
Contact Centres policies for employees become a routine.

Cold Calling Do you have a fear?

Cold Calling is what so many people fear & I’ve never understood why.

You’re not always selling a product.

At times you’re the caller making an information call.

It’s never bothered me at all, even when I started in telemarketing at the age sixteen.

But then I spent my late teens to now making calls on behalf of others who needed someone to speak to customer service.

Whether phone, cable, Dr’s office or hydro company; I was always asked to “talk” on the call.

Yes, sometimes cold calling is to set up an appointment, other times to sell a product or ask for money donation to a charity.

The “selling part” always bothered me and was a fear; not the actual call in itself.

Making the call is so easy, children know how to do it.

There have been a few times when I have made a cold call from a business card because a client or networking group that I belonged to was looking for that service.

Or other times when looking for items for a fundraiser.

The first few calls on each project can be a little nerve-wracking particularly if you haven’t done so in a while.

After that it’s a smoother process. Have even done it from classifieds.

Two summers ago had to cold call for ourselves & that was rough the first few calls.
Got easier after the first hour.

Since you’re not in front of them; the worst they can do is hang up or say don’t call again.

Last Spring, returned to my residence after a client meeting. In front of my feet was a business card; a networking group had mentioned wanting a member in that exact industry.

So, I decided to phone & ask. If they said No, that’d be fine.

~ TeleFriday calling industry education ~

TeleFriday – Characteristics of a telemarketer

This will be our last one before we break for the summer season.

When articles first started it was to educate on the calling industry and end abuse of the callers.

Call Centre particularly telemarketing isn’t a walk in the park.

They have to deal with getting hung up on, screamed at, sworn at by irate customers.

And yes there are harsh as well as pleasant telemarketers same as with customers.

It’s not a job for the faint of heart

TeleFriday – Acceptable calling times

Calling industry has very strict guidelines on calling times.

If you are contacting businesses or on behalf of an external business – calls are 9-5pm (their local time).
There are no weekend calls as it’s not considered acceptable.

For contacting consumers – Calls are from 9-9:30pm (their local time).

Telemarketing calls on Saturday are usually 9-1pm (latest end time is 4pm).
Again their local time & Sunday calls aren’t allowed.

TeleFriday – Call Centre Procedures – Alphabet

Do these words mean anything to you?



National Do Not Call List has been in the USA for a long time

It has only been in Canada for about 10-15 years.

Most companies that do outbound calling to the general public buy numbers lists.

Their provider must comply with DO NOT CALL requests as a company can be fined otherwise.

Market Research firms change the last digit to make it more “random”.

DO NOT CALL (DNC) doesn’t apply to legitimate surveys, political campaigns & charity fundraising.

You can however ask to be put on their company Do Not Call list.

This way you won’t get another call for another least 6 months to 1 year.

With market research different number lists are loaded for each survey.

That means that while chances are slimmer; you may get called again.