Saturday Geek: You need to change your Subject Line

When you must send more than one email, consider that many people using web based emails.

Often times if you use the same subject line – it can get jumbled & missed.

In particular if sent on that day.

The email provider that you use (particularly web based) filters see that as being the same conversation, so they treat it as such.

Doesn’t matter if it’s your newsletter with a special announcement or a regular email.

The best thing to do if using the same subject line is to change it a bit.

Add in a punctuation mark such as a comma, put in brackets, apostrophe etc.

Or add in a word, for example when we send test email copy or newsletters to our clients – we put Test 1 or Test 2 BEFORE the subject line so it doesn’t get caught in their filters.

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