Customer Service before you sell

Read an article recently about marketing and being of service to customers.
Can’t tell you any great marketing suggestions; that’s not my skill strength.
However; when it’s about customer service..I can help.

The article I’d read actually reminded me of a recent experience.
Few months back had been in a coffee shop & ran into someone I knew.

She’d wanted to possible buy some software or phone accessories.
We went to a few nearby stores to go have a look before leaving the area.

The last place we went we were greeted by one the sales reps who was standing by.
Well, if you’ve ever met a person who asks the same question upon question each leading to another then you’ll know the type of person I’m talking about. The sales guy was actually quite polite and not annoyed as he gave the same answer to twenty minutes of questions.

He explained the benefit of each product she asked & even price ranges. At the end of her Q & A the sales guy still DID NOT push a sale.

One thing the sales guy said stuck with me. He said that if she had noticed; he did not push a product particularly the more expensive one. His job was to educate the customer on what was suited to their individual needs. The final buying decision was upto the customer.

That made my friend happy & she planned to return when ready to buy.

Too many people think pushing for the sale is how to get customers to buy. Actually, customer service is part of the sales & most times that’s how it starts.

Let’s look at it this way. If you called up your friends to always push your products, don’t you think after a while they’d stop answering? The same rule applies here.

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