Cold Prospecting Leads List
Recently we’ve been working on a few projects related to charitable fundraising.
Now, there are few registered non-profits and charities where we actually have contact with staff.
Usually; in mid-September requests for donations received are received by postal mail, are in newspapers and online.
This is to get financial help for Canadian Thanksgiving which is October.
When our resources have run out what do you do?
You have to find more or find alternate ways.
Well, it’s not my strong suit to “walk into an office” & prospect leads.
Not at that point as of yet.
Being a long time telemarketer said I’d contact Canadian Charities mid-November & USA Charities after their Thanksgiving.
Had created a cold prospecting leads list & called them up.
Just how do you approach this type of call?
My easiest script is no script at all; just introduce yourself & reason for call.
This is much easier than regular cold calling & is my strong suit.
(Greeting) Good Morning/Afternoon
My name is (your name) & I’m looking to speak to the person in charge of fundraising.
May I ask who that person is?
Does it work?
Tried it with five or six nonprofits & all happily provided the contact info.
This is known as an Information Cold Call ONLY. You’re just gathering information.
Have spent a lifetime making these types of calls; even for family & friends.
Since not a sales call directly; responses are greater.
It’d be considered to be a lukewarm lead since you haven’t spoken with the appropriate person yet.
Contact is introduced AFTER the give consent.
This is VERY IMPORTANT in telemarketing.
Failure to do so can anger prospect; they’re not whom you already know.
TeleFriday serves to educate about the calling industry including Do & Don’t procedures.
Contact Centres policies for employees become a routine.